01 Academy
Learn the mechanics behind every payout
A resource library for advertisers and publishers on both sides of the AppGro network — fraud prevention, attribution setup, campaign optimization, and the pricing models that decide how you get paid.
02 Learning tracks
Two sides, one network
Buy smarter, not just bigger
Pricing models, fraud filtering, and MMP setup — the fundamentals that keep your acquisition budget spent on real users instead of noise.
Turn traffic into stable payouts
Offer selection, creative strategy, and payout mechanics — what separates a publisher who churns offers from one who scales monetization.
03 Guide library
Start with what's slowing you down
Short, practical guides pulled from how our own media buying and account management teams work every day. New topics added as the network grows.
Reading an invalid-traffic report without a data science degree
A field guide to click spam, SDK spoofing, and emulator farms — and the filters that catch each one before payout.
Setting up AppsFlyer, Adjust, Branch, or Singular for a new campaign
The postback and deep-link configuration steps advertisers skip, then spend a week debugging missing conversions.
CPI vs CPA vs CPL vs CPS vs CPR: matching the model to the funnel
Why the cheapest cost-per-install rarely produces the cheapest cost-per-paying-user, and how to pick a model on purpose.
Diversifying beyond your top three offers
A practical framework for spreading traffic across verticals and advertisers so one paused campaign doesn't sink your month.
The weekly ROAS review, step by step
The exact checklist our media buyers run every Monday to catch a sinking campaign before the budget is gone.
Why your best-performing creative dies after two weeks
Creative fatigue explained with real frequency and CTR curves, plus a refresh cadence that keeps CPMs stable.
Fixing attribution gaps between your MMP and ad network dashboards
Where the numbers diverge, why deduplication windows matter, and how to reconcile a discrepancy without guessing.
Reading an offer report to find your next best traffic source
How to use country, OS, and conversion-rate breakdowns in your campaign data to decide where to push more traffic.
Want the guide that isn't written yet?
Tell our team what you're stuck on — fraud, attribution, a pricing model, anything — and we'll walk you through it directly.