Blog | AppGro

01 Journal

Notes from the buy side

What we learn running campaigns — payout models, fraud, and the measurement decisions that quietly decide whether a campaign works.

A deep dive into the differences between cost-per-install, cost-per-action, and cost-per-sale models, and which one maximizes your ROI.

We break down the exact strategy we used — from fraud filtering to traffic source optimization — to dramatically cut cost per install.

From DSPs and programmatic to influencer-driven installs — here's what's working in mobile user acquisition this year.