01 Verticals
Depth in the industries where performance is earned
Every vertical converts differently. We run gaming, fintech, e-commerce, utilities, lifestyle, and subscription campaigns on the pricing model and traffic mix that fits the outcome you actually pay for — not a generic install.
Players who install, play, and pay.
We drive real-money gaming, casual, and mid-core installs through in-app video, native, and playable ad units, priced on CPI and CPA with day-7 and day-30 retention baked into optimization. Brands like RummyCircle and Kwai have used our traffic to grow deposit volume and Android install scale in tier-1 and emerging markets.
Registrations that pass KYC, not just forms.
Trading, lending, and payments apps need verified sign-ups more than raw clicks, so we run CPL and CPA campaigns filtered through API-backed fraud checks that strip out emulators and click injection before they touch your funnel. OctaFX has used this approach to bring down registration cost across SEA and MENA.
Shoppers who complete checkout.
For marketplaces and D2C apps we combine CPS and CPA traffic with retargeting and cross-border audience segmentation, so spend is tied to completed purchases rather than app opens. DHgate has run cross-border acquisition through our network to reach price-sensitive buyers in new geographies.
Trials that turn into paid seats.
Hosting, domains, VPN, and productivity tools convert on activation events, not installs, so we structure CPA and CPL campaigns around signed-up-and-activated users with global, localized creative. Hostinger and Wix have both used our affiliate and media-buying mix to grow paid conversions across 25+ countries.
Engagement that outlasts the first session.
Fitness, dating, travel, and content apps live or die on retention, so we pair CPI and CPA models with creative testing built around habit-forming actions rather than one-time installs. Campaigns are tuned to the moments that predict a returning user, not just a downloaded one.
Trials that convert to recurring revenue.
Streaming, wellness, and premium utility subscriptions are acquired on CPA and CPR models tied to trial starts and first billing events, not installs. We optimize toward subscribers who make it past the free period, since that is the number that actually funds your growth.
Not sure where your app fits?
Tell us your vertical and goal — we'll map the traffic mix and pricing model to match.